Big Data’s technology encodes meaning from the mass of available data signals to provide hidden information that is relevant to you. Customer Intelligence gathers, integrates and analyzes all the information linked to how a customer interacts with your brand, in real-time and against past behavior. It leverages this comprehensive knowledge of your existing customers to instantly deliver you the identities of your future customers, segmented according to your business goals.
You’re no longer limited to segmenting by SIC (Standard Industrial Classification) codes, or geographical or industry sector, which often have little relevance to your marketing intent. Now you can use marketing intelligence that has actionable sales context.