Predictive marketing is one of the most enabling technologies available and is becoming an integral part of the growth strategy for forward thinking, modern B2B marketers.
In this 45 minute live webinar, we go beyond the hype to explain what it is, how it works and why it is perfect for B2B.
We explore the four most popular use cases having the biggest impact on B2B marketing effectiveness and ROI, supported by a live demonstration of the BrightTarget predictive marketing platform.
- What is Predictive Sales & Marketing
- The evolution of Predictive & Marketing tools
- Common use-cases of predictive marketing in B2B
- Customer case studies with performance metrics
- Demonstration of the predictive marketing platform