These last few years, companies in every sector are facing a much more competitive market, exponential technological evolution and more complex customer behavior. New technologies give decision-makers new levers to stimulate customer engagement and unravel value. Given this new landscape, many top modern marketers are looking for more intelligent and data-driven ways of engaging with customers (and potential buyers), as well as ways of increasing their revenue in a “data-driven” approach. Does this level of insight seem incredible? The technology’s already here and working. Are you ready?