How to Leverage Predictive marketing
Predictive Analytics and machine learning combine a collection of statistical techniques to analyse the past and then predict what is going to happen in the future.
Sidetrade’s BrightTarget Predictive Marketing solution takes a company’s data and its external data signals (coming from partners, website and social media for instance), pushes it against the internal business index in order to try and identify a pattern and compare it to existing situations.
Then using its machine learning engine, the Predictive Marketing solution is able to recommend actionable predictive insights.
Predictive marketing has many proven use cases: from creating market insights that influence strategic planning, prospect profiling, lead prioritisation, customer profiling through to identifying upsell /cross-sell opportunities and churn analysis. Marketing ROI is measured by predicted Customer Lifetime Value (CLV) and is attributed at individual account level.
“Using Sidetrade’s BrightTarget Predictive Marketing solution, we are able to prioritize our sales teams to focus on our best inbound leads – those most likely to close and with most potential future value” – Sunny Bath, Head of Technology, Euromoney Institutional Investor PLC
Data Scientists spend 80% of their time preparing data, according to Crowdflower. With predictive, you can accelerate your time to market, increase sales, reduce costs and keep one step ahead of your competitors.
Are you ready for the future?